- 20th August, 2016 | 2648 views
Could we be seeing Usain Bolt wearing Nike Air Bolts next year?
Has Usain Bolt signed the biggest sponsorship deal in the world?According to some reports Nike has signed Usain Bolt to a lifetime deal, ESPN’s Darren Rovell reports.
The contract is the largest single-athlete deal in Nike’s 46-year history. It also marks the first time that Nike has officially given a lifetime deal. Usain Bolt, who is entering a new phase of his career, is reportedly billed to earn as much as $30 million annually.
According to Rovell, Bolt’s new deal “easily surpasses” the 10-year, $300 million deal Kevin Durant signed with Nike in 2014.
SportsOneSource reports that Bolt will have his own signature shoe line with Nike and is expected to wear them for all his track events, and Forbes predicts a $340 million sales from Bolt’s customised shoes annually.
We do know that Bolts shoe sponsorship deal with Puma runs out this year, however he is also ambassador of the brand as part of a separate deal that earns him $4 million dollars a year.
There is no smoke without fire and the newly crowned olympic champion in 3 events completing the historic treble treble is going to be hot property. So keep an eye on this one